Bring-a-Bra Campaign Launched to Help Women at Cancer Screenings [Video]

Women are being uplifted through the ILoveBoobies “bring-a-bra” campaign that helps properly support women undergoing breast cancer screening.

South Africa (04 September 2023) – Well-known breast cancer charity ILoveBoobies has launched a new initiative in support of South African women in need. The charity, whose core mission is to perform clinical breast cancer screenings for women with limited access to health care, now collects gently worn bras of all styles and sizes to donate to women who cannot afford their own.

Having a well-fitting bra provides women with the dignity to face their greatest challenges. This is one of those causes that seems so small but makes the biggest difference. A gently-worn bra is easy to donate and makes a larger impact on another woman’s life that it does sitting at the bottom of an underwear draw.

This initiative is supported by SCP Radiology, who recently became an official mammography partner for ILoveBoobies NPC. Anneri Smit and Sheri-Lee Coetzee of SCP …