Categories
Pediatric Cancer

Episode 38: Adapting and Scaling In-Person Programs Online, with Constanza Roeder [Video]

When Covid shut down non-essential access to hospitals, it effectively shut down all of Hearts Need Art’s programming, as it did for so many other service-based nonprofits. Artists were no longer able to perform for patients, patients were no longer able to get much-needed emotional support, and they couldn’t deliver on their promise to donors. This easily could have been the end of the line for the arts in health nonprofit that Constanza Roeder created just a few years prior, based on her first-hand experience of being a cancer patient and the support that got her through it.Instead, the young non-technical, resource-strapped organization took on the challenge with their greatest asset: creativity. They developed new programs to meet the new constraints and, in the process, created a significantly more scalable system for delivering their programming that creates stronger connections between their work and their donors, provides a greater continuity of care for their clients, and allows them to reach exponentially more people in need… without over-taxing their resources.Hearts Need Art founder Constanza Roeder joins the show to share her story and break down how any organization can do the same. ** Episode Links and Shownotes: https://nphf.show/ep38 **Concepts and Takeaways:• 2:20 — Constanza’s story began with her own health struggles as an adolescent leukemia patient. But it wasn’t until she volunteered in a hospital as an adult that she realized that there was something lacking in the system. This was the call to action in her hero’s journey, which led to the formation of Hearts Need Art.• 5:53 — We don’t always respond to the first call to action in life. Sometimes it takes many calls before we answer the call. Often, when that call relates to our greatest weaknesses, we find our greatest strengths.• 7:21 — Hearts Need Art was serving patients in hospitals, in person. The pandemic upended their ability to provide their services and they had to get creative.In response, they took two weeks to overhaul their programming and create new, digital-first programs that served their community and had additional benefits.• 9:26 — They designed an online system for clients to schedule sessions with their favorite artists through Zoom. They also invited supporters in on the livestreams, allowing them unprecedented access to the work being done.• 11:05 — They created “Gratitude Grams” — an entirely new online program supporting healthcare workers, who needed moral and emotional support as they were dealing with the crisis on the frontlines. — The program allows anyone to submit a thank you note to healthcare workers that would get delivered digitally by Hearts Need Art, along with creative content from musicians, writers or artists. — Healthcare workers from over 30 institutions have signed up to receive these messages.• 13:12 — Without any geographical constraints, Gratitude Grams has allowed people all over the country to participate, and for the program to scale at practically no additional resource cost to Hearts Need Art.• 14:33 — Creating online programs like these doesn’t have to be an extensive or expensive endeavor. In their case, Hearts Need Art used off-the-shelf, free and nearly free tools like Google Forms, Google Sheets and Zapier to automate most of the processes.• 16:45 — Opting to participate in the program is just the beginning. Hearts Need Art includes data collection tools in the process to continually get feedback that they can take right back to their program managers for adjustments, and their supporters for validation. — They determine ahead of time what areas of impact they want to measure, and then include a quick survey with every message that allows them to collect the data and stories they need. — The program has won an award from the National Organization for Arts in Health• 20:48 — The inability to deliver on their original promise to donors (of in-person programming), they were naturally worried that most donors would drop off. Through careful communication and setting new expectations, Hearts Need Art was actually able to retain and grow their overall donor base in 2020 and has grown even more in 2021. — They were also, therefore, keep their artists employed at a time when artists were struggling.• 29:22 — While it doesn’t replicate the in-person benefits completely, the scalability has allowed Hearts Need Art to reach more people and has put them on a path to potentially expanding well beyond what they were able to do prior to the pandemic.• 31:37 — Constanza attributes much of their success to a few factors, including having a young, creative team around her that is always looking for new, creative ways to do things. Technology is available and can be outsourced, and can often be found for free or at a discount for nonprofits.

Categories
Blood Cancer

Albert Einstein Cancer Center | OPEN [Video]

OPEN Host Daren Jaime sits down with the Co-director of the Blood Cancer Institute & Associate Director of Basic Science at the Albert Einstein Cancer Center, Dr. Ulrich G. Steidl discussing the Outstanding Investigator Award to study the molecular and cellular mechanisms leading to two related blood diseases.______For more information on BronxNet visit us at https://bronxnet.org/Follow us on Facebook at https://www.facebook.com/BronxNetTVFollow us on Twitter at https://twitter.com/BronxnetTVFollow us on Instagram at https://www.instagram.com/bronxnettvFollow us on LinkedIn at https://www.linkedin.com/company/bronxnet-community-television