Overcoming disparities in cancer care: clinician advocacy and patient empowerment [Video]

Samreen Ahmed, FRCP, MD, MBBS, MSc (onc), from University Hospitals of Leicester, Leicester, UK, discusses strategies to overcome disparities in cancer services. She emphasizes the role of clinicians as champions for their patients, advocating for access to innovative therapies and tests, even if they are not currently available within the NHS. Prof. Ahmed underscores the importance of providing patients with information about alternative options and encouraging them to explore these opportunities. Additionally, she highlights the influence of the media in shaping patient perceptions and urges clinicians to stay informed and proactive in discussing available treatments and advancements in cancer care. This interview took place at the BTOG 2024 congress in Belfast, UK.

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