Why Breast Cancer Now is mixing AI and photography in attention-grabbing campaign [Video]

The charity’s marketing lead, along with its creative agency BMB, discuss why it is taking unconventional marketing approaches to educate, inspire and challenge.

Research charity Breast Cancer Now has unveiled its latest campaign that hopes to highlight the true value of time for people living with incurable secondary cancer. Titled ‘Gallery of Hope,’ the project included an emotive exhibition of memories that are ‘yet to be made’ at the Saatchi Gallery in London, with the photographs now being rolled out across social media and highlighted in a short film.

For the exhibition, each participant’s portrait was shot by the renowned photographer Jillian Edelstein, who has photographed the likes of Nelson Mandela, Catherine, Princess of Wales and Kate Moss.

To create the photos of the future, AI models were trained on these portraits to generate unique images that retain the photographer’s style, as well as poses, facial expressions and likenesses.

Deanne …

Tags Breast Cancer Awareness, Breast Cancer Fighter