![Face of Stop & Shop Help Cure Childhood Cancer campaign sets sighting on providing hope [Video]](https://crowd-funding.givetaxfree.org/wp-content/uploads/2024/03/mp_237522_0_14491767030424wabcstopstopcampaignimgjpg.jpg)
NEW YORK (WABC) — On Friday, Stop & Shop kicked off its annual Help Cure Childhood Cancer campaign, a fundraiser dedicated to supporting young patients at Memorial Sloan Kettering Cancer Center.
The campaign runs through the 31st, inviting customers in the Tri-State area to round up their purchases or make donations at checkout with 100% of the proceeds benefiting MSK Kids.
This year’s campaign features patient ambassador Zoe Leroy, a 10-year-old from Glen Ridge, New Jersey.
Zoe and her mom, Iva Leroy, joined Extra Time to discuss the new campaign and how it’s helping provide hope to those we need it.
You can watch the full interview in the media player above.
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